Think Hairwear
Think Hairwear is a well-established hair salon chain based in Western Norway. Founded in 1975, it offers a wide range of hair services including traditional salon treatments and specialized solutions such as wig and toupee fittings.
They stand out for their experience in custom hair replacement services and hair treatments, making them a unique player in the region’s salon industry.
The Challenge
Think Hairwear faced an operational challenge: managing customer bookings through multiple channels—whether in-store, over the phone, or online—while ensuring timely reminders and efficient internal processes. The manual handling of appointments and follow-ups not only slowed down operations but also risked missed bookings and customer dissatisfaction. They needed a streamlined system to automate customer interactions, especially reminders and scheduling.
The Solution
To address these challenges, I implemented a comprehensive automation system that covered the following key areas:
• Customer Booking Automation: I automated the process for scheduling appointments, integrating their online platform with in-store and phone booking systems. This allowed for seamless tracking of all bookings across different channels.
• SMS Reminder Integration: Using Twilio, I set up automated SMS reminders that notify customers of their upcoming appointments. This drastically reduced no-shows and improved customer engagement.
• Internal Task Automation: Administrative tasks such as invoicing, booking confirmations, and customer follow-ups were automated, reducing the manual workload on staff and allowing them to focus on customer service.
